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‘We’re built different’: how disruptive Digi is putting unorthodox group ethos into practice in Spain
In depth: Digi Spain has adopted its parent group’s ‘radical pricing model’ and industrial approach to build a vertically integrated challenger to Spain’s three established telecoms players. The result has been successive years of 20%-plus top line growth, an expanding share of the market, and a platform for the group to extend its disruptive playbook to other European markets.
This article includes:
- Organisations: Abrdn Core Infrastructure; Digi; Digi Andalucia; Digi Communications; Digi Spain; MásMóvil; MásOrange; Orange Group; Orange Spain; Sota Investments; Telefónica; Telefónica España; Vodafone Spain; Zegona.
- Geographic: Europe; Romania; Spain.
- People: Catalin Neagoe; Marius Varzaru.
- Themes: Asset-light Mobile Network Operator; Bitstream Access; Broadband Services; Capital Markets Day; Co-ownership Model; Convergent Service Provider; Customer Care; Economies Of Scale; Fibre Infrastructure; Fibre-to-the-home; Fixed Broadband; Full Ownership Model; Industrial Approach; Mobile Network Operator; Mobile Network Sharing; Mobile Virtual Network Operator; National Roaming Agreement; Net Promoter Score; Operational Efficiency; Postpaid Mobile Services; Prepaid Mobile Services; Private Equity-backed Venture; Radio Access Networks; Radical Pricing Model; Revenue Generating Units; Sale And Lease-back; Software Development; Spectrum Acquisition; Vertically Integrated Operator; Wholesale Agreement.
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