All Elena Gil articles
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         Products & Services Products & ServicesTelefónica taps Altostratus cloud smarts for B2B GenAI playThe new Telefónica Tech GenAI Platform was created with the digital services unit’s cloud consultancy Altostratus in a bid to make virtual assistants accessible to enterprise customers. 
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         Strategy & Change Strategy & ChangeTelefónica quietly drops LUCA brand as Telefónica Tech takes overUnclear whether the more high-profile ElevenPaths brand has also been retired. Former LUCA product AI Suite showcased at MWC, but still not widely marketed. 
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         Partnerships & Alliances Partnerships & AlliancesTelefónica brings Erictel IoT to Brazil and UKErictel IoT tech at the core of LUCA offerings. To be supported in more Telefónica markets as close links with Ericsson spin-off intensify. 
 





















