All Elena Gil articles
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Products & ServicesTelefónica taps Altostratus cloud smarts for B2B GenAI play
The new Telefónica Tech GenAI Platform was created with the digital services unit’s cloud consultancy Altostratus in a bid to make virtual assistants accessible to enterprise customers.
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Strategy & ChangeTelefónica quietly drops LUCA brand as Telefónica Tech takes over
Unclear whether the more high-profile ElevenPaths brand has also been retired. Former LUCA product AI Suite showcased at MWC, but still not widely marketed.
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Partnerships & AlliancesTelefónica brings Erictel IoT to Brazil and UK
Erictel IoT tech at the core of LUCA offerings. To be supported in more Telefónica markets as close links with Ericsson spin-off intensify.



















