Telefónica picks Lenovo exec to drive new Spanish device business

Cameron Page2026-09-23T16:10:00

Source: Telefónica

Operator creates hardware division with goal of accelerating sales growth and diversifying product base. Move comes as Group pursues similar ambitions in Brazil, and contrasts with the hardware sector in other key markets where trends have proven trickier to navigate…

This article includes:

Organisations: Lenovo; Movistar; Movistar Plus+; Samauma; Telefónica; Telefónica Deutschland; Telefónica España; Telefónica Seguros; Telefónica|Vivo; Toshiba; Virgin Media O2.
Geographies: Brazil; Europe; Germany; Portugal; Spain; United Kingdom (UK).
People: Alberto Ruano; Alfonso Gómez; Borja de Nicolás; Borja Ochoa; Eduardo Ariste; Javier Zorzo; Jesús Pérez de Urigüen; José Manuel Casas; Juan Montero; Ma Luisa Urquía; Miriam Robredo; Óscar Candiles; Raquel Fernández; Sergio Sánchez.
Themes: artificial intelligence (AI); audio equipment; B2B; B2C; consumer electronics; cost-of-living crisis; device insurance; device refurbishment; device recycling; device rental; device trade-in; digital solutions; financial performance; fitness trackers; gaming consoles; go-to-market strategy; hardware; household appliances; laptops; logistics; mobile handsets; pay-TV; portfolio management; smartphones; smartwatches; supply chain; tablets; televisions; vendor relationships.

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