DT Strategy & Change
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Strategy & ChangeDeutsche Telekom targets German brands with T-Advertising venture
Group sets up new business in Hamburg with mandate to fashion adtech into fresh strategic growth area beyond core telco and IT.
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MarketingOTE dons parent’s T in brand switch-up
With adoption of ‘Cosmote Telekom’ as new commercial marque, outlying NatCo finds compromise with parent Deutsche Telekom that preserves local brand equity while unlocking more efficiencies from being part of DT family.
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Strategy & Change‘Europe needs a DOGE’: Höttges looks to Musk for regulation blueprint
MWC 2025: Deutsche Telekom CEO Tim Höttges has led the usual calls for policy overhaul in Europe, this time offering a direct comparison between European MNOs’ challenges and T-Mobile’s ‘freedom’.
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Strategy & ChangeDT seeks savings with merger of wholesale businesses
Group to meld domestic wholesale unit and international connectivity business T-Global Carrier, creating new arm with more than 1,000 industry clients.
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OperationsMagyar Telekom boosts DT’s European IT stack meld
Operator highlights completion of CRM switch as part of ongoing regional platform consolidation effort at parent Deutsche Telekom.
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Strategy & ChangeIn-depth analysis: DT Capital Markets Day 2024
Europe’s only world-scale telco puts AI-led cost reduction and efficiency at heart of refreshed medium-term strategy, with CEO Tim Höttges set to oversee wide-scale deployment of the tech personally.
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Strategy & ChangeDT’s Nemat sends tech on €1bn ‘impact’ mission
Group’s Head of Technology & Innovation emphasises continuation of key Group strategies such as product scaling, automation, and AI.
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Strategy & ChangeConfident Leroy cranks up targets for DT’s Europe region
Regional CEO Dominique Leroy sets more bullish goals for the operator’s next strategic cycle compared to previous, more modest ambitions.
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Strategy & ChangeDT’s buoyant Germany boss sees room for improvement in costs and B2B
Cost burden and missed B2B opportunities at top of agenda at Capital Markets Day.
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Strategy & ChangeDT puts diversity and tech at top of exec change agenda
Birgit Bohle, Board Member for Human Resources and Legal Affairs at Deutsche Telekom, has outlined plans for a “refresh” of the Group’s leadership team.
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Strategy & ChangeT-Systems eyes software tie-ups with new Digital Ventures arm
T-Systems brings in Porsche exec to drive digital product development tie-ups with enterprise partners.
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Strategy & ChangeT-Mobile ups enterprise momentum with three-pronged approach
Callie Field sets out key strategies to drive up T-Mobile’s share of this ‘under-penetrated’ market.
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Consumer (B2C)OpenAI: Altman to assign ‘best people’ to T-Mobile churn challenge
OpenAI CEO bullish on commercial potential of AI tie-up with T-Mobile, based on letting its platform explore operator’s “massive pools of data” for better and more rapid support decisioning.
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Strategy & ChangeT-Mobile lifts 5G FWA user target into double figure millions
Factors behind target expansion include advancements in network and device quality, more spectrum, and precision marketing.
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EventwatchDT’s Höttges swings for extra AI gains
CEO bigs up Group’s AI efforts, while railing against excessive bureaucracy in this field.
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Strategy & ChangeT-Systems UK completes data centre shift to Europe
Deutsche Telekom’s UK enterprise IT unit re-houses data workloads from country to central platforms, as part of wider streamlining effort.
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Strategy & ChangeDeutsche Telekom’s Hafez peels open AI layers to explore challenges ahead
DT’s Vice‑President of Technology Strategy highlights need to keep testing a mix of telco‑friendly LLMs because they are continually changing.
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Partnerships & AlliancesDT and Orange plot joint developer platform for time-to-market gains
DT and Orange describe early efforts to improve developer productivity by streamlining and utilising their respective CI/CD platforms.
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Strategy & ChangeDT looks to Lumos for enlightenment on US fibre strategy
Following tie-up with EQT to make first US fibre buy, the Group’s CEO says further transactions could lie ahead, but that that possible ‘phase two’ M&A targets have been scoped out.
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Strategy & ChangeDeutsche Telekom’s API supremo outlines first steps of journey
Having debuted two network APIs in its home market, DT indicates a third is imminent.