DT Consumer – Page 2
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PremiumTMUS gets people moving with travel tie-ups
TMUS’s latest Un‑Carrier campaign adds travel‑oriented benefits through partnerships with AAA, Rocket Travel, and Shell.
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PremiumWatchdog greenlights OTE’s free broadband upgrades
National telecoms regulator rejects Vodafone request to stop OTE’s new broadband deals.
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PremiumElsewhere in Telekom Deutschland: sports bundle launched
TDE launches new mobile plans and sports bundle; minimum broadband speeds now enshrined in German law.
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PremiumElsewhere in T-Mobile: operator committed to 5G value as rivals up prices
TMUS ignores rising costs, remains committed to 5G value proposition.
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Network & InfrastructureDeutsche Telekom gains clean sweep in 5G network rankings
Opensignal analysis recognises Telekom with clutch of awards, besting O2 and Vodafone across most metrics.
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PremiumElsewhere in Telekom Deutschland: adam&eve to work alongside DDB
Telekom Deutschland channels adam&eve to up creativity; MagentaTV boosts RTL+.
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Strategy & ChangeTelekom Deutschland to change tariffs in fight against ‘cheap is cool’ mentality
TDE Sales & Service lead Ferri Abolhassan says tariffs will be restructured later this year. Customer satisfaction a priority, with service identified as a key differentiator.
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PremiumElsewhere in Telekom Deutschland: testbeds built at hubraum in Berlin
IoT partnerships signed with Murata and Nowi, with Omniflow smart city tie-up demoed at MWC.
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OperationsT-Mobile US reshuffles executive team
Mike Katz assumes resurrected CMO role to lead beefed-up Marketing function. Jon Freier to head operator’s customer care operations, replacing Callie Field, who takes on leadership role at T-Mobile for Business.
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Products & ServicesDT closes cloud gaming play after less than two years
MagentaGaming closing due to poor take-up. Streaming partner RemoteMyApp acquired by Intel. Service was not available on Apple iOS mobile devices.
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Suppliers & SCMTDE's Yext engagement bears fruit
German NatCo flags digital customer support improvements. Yext says telco is a user of its Listings and Reviews products, among others.
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Strategy & ChangeFrom Bonn to Bellevue: DT CEO Höttges visits TMUS HQ
In a break from virtual meetings, TMUS CEO Mike Sievert hosts Höttges. Much to discuss between parent and NatCo, but talks were said to focus on innovation and serving consumers and businesses. No signs yet of TMUS and DT collaboration on trans-Atlantic B2B. Are Sprint International assets part of ...
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Partnerships & AlliancesDT’s tooz and Adidas become running buddies
Retailer’s smartphone app and startup’s smart-glasses tech deemed compatible. Operator’s 50:50 JV ramping-up B2B and B2C product development efforts.
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Strategy & ChangeDeutsche Telekom to ‘new-skill’ nearly a third of workforce
VP, Digital Transformation Bruné highlights skill upgrades as fundamental to success, pushing “new-skilling” to top of the Group’s strategic priority list. DT aims for 30% uptake of up-skilling programme by 2024.
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Consumer (B2C)Droniq goes B2C as new app takes flight
Deutsche Telekom JV looks to widen customer base with app for drone hobbyists. App provides a visual tool for drone flight validation. Early teething problems highlight the project’s complexity.
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Products & ServicesTVision relaunch blurred by carriage disputes
New live-TV streaming service raises hackles of media partners over how channels are distributed. Sievert does not see TVision as a profit pool, or loss leader, but way to stimulate demand for 5G and fixed wireless broadband. TVision Home to shutter on 30 December 2020.
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MarketingNew T-Mobile US unit to take Un-Carrier model into ads
2019 Pushspring buyout morphs into launch of T-Mobile Marketing Solutions business, with talk of “disruption” and focus on industry “pain points”.
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Strategy & ChangeCFO Werner in box seat on Telekom’s data strategy revamp
Telekom Deutschland’s money man overseeing data-driven modernisation programme, including effort to meld siloes through over-riding data lake. Data strategy seen as key to growth, efficiency, and customer experience goals.
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Venturing & Investmentshubraum continues XR bet with three way investment
Tech incubator closes 5G Consumer Entertainment Program with trifecta investment. XR identified as key consumer use-case.
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Suppliers & SCMDeutsche Telekom to harness machine learning-based buying
DT’s finance and human resources shared services unit builds process mining expertise with Celonis. By 2025, DTSE aims to have machine learning-based recommendations for “Procure-to-Pay” process.
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