All Dow Draper articles
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PremiumExecs upbeat about fixed wireless headway
5G Home Internet sails past half-million subs target for end-2021. Some 40% are new TMUS customers, the majority of which come from cable operators. Sievert talks gleefully of “cable switchers” in urban and suburban areas.
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PremiumDeutsche Telekom people moves: cloud changes at T-Systems
T-Systems’ Cloud Services department makes changes across accounts, with movements in Automotive and Public Transport verticals. Krämer replaces Fleutiaux in senior T-Sys spot. Google Cloud partnership gets new frontman in Queck. TMUS integrates rideshare acquisition Octopus Interactive. Wide-reaching leadership team rework at TMUS heightens focus on enterprise and targets ...
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OperationsT-Mobile US reshuffles executive team
Mike Katz assumes resurrected CMO role to lead beefed-up Marketing function. Jon Freier to head operator’s customer care operations, replacing Callie Field, who takes on leadership role at T-Mobile for Business.
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Strategy & ChangeT-Mobile US pushes ahead with mobile ad-tech plans
Magenta Marketing Platform bundles mobile network data, but not location data, for advertisers to reach targeted audiences.
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MarketingNew T-Mobile US unit to take Un-Carrier model into ads
2019 Pushspring buyout morphs into launch of T-Mobile Marketing Solutions business, with talk of “disruption” and focus on industry “pain points”.