All Claire Gillies articles
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Analyst BriefingBTwatch: going sovereign; leveraging AI
Analyst Briefing: BT launches a sovereign option for UK enterprise customers; prepares for the way for intent-based networks with AWS; and partners industry to protect against the rising cybersecurity threat…
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Financial & PerformanceBT says Consumer ‘holding up’, despite ARPU slide — rejects MVNO B-brand
Q2/H1 FY25–26: UK incumbent ready to “compete and defend” against budget-focused rivals, doubling-down on unchanging multi-brand and convergence retail strategies. But lag in system means premium-first efforts are yet to be reflected in poor financials…
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Consumer (B2C)BT weighs budget mobile flip-flop as MVNO competition hots up — report
Rumours resurface of a B-brand mobile revival, just 18 months after BT pulled Plusnet out of the segment. While CEO Allison Kirkby’s return to multi-brand in consumer may well require a targeted discount marque to match rivals, also-mooted MVNO acquisition would be more surprising…
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Network & InfraEE levels up 5G SA ahead of rival’s counterattack
UK MNOs ranked: 5G standalone battle develops as EE boasts fruit of Ericsson tie-up to help retain its leadership position. Unified VodafoneThree is set to mount an improved response once promised investment flows through, but against European peers the UK’s MNOs look behind the times…
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MarketingBT opts for Uncommon to take brand ‘beyond advertising’
New brand chief Cilesta van Doorn hails Uncommon Creative Studio as the agency of choice to cement the BT logo in “modern Britain”.
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Financial & PerformanceRe-booting Plusnet cuts jobs, ‘streamlines’ operations
BT’s no-frills broadband brand posts another year of decline as it resets and restructures.
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Analyst BriefingBTwatch Analyst Briefing: tracking BT’s rise
Q1 FY25–26 special: BT’s star continues to rise, with valuation now 50% higher than when CEO Allison Kirkby took over, despite a shaky start to the FY. Consumer and Business fall further back, but ol’ reliable Openreach and its trusty fibre machine is driving the Group forward…
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Financial & PerformanceQ1 In depth: BT boss claims ‘solid start’ despite shaky numbers
Q1 FY25–26: CEO Allison Kirkby persistent in long term strategy, but first quarter results put things in perspective. BT Business the usual headache; BT Consumer finds positives despite the headlines; and Openreach cements its reputation as a resilient source of resilient good news…
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Financial & PerformanceBT FY24−25: no longer a newcomer, CEO Kirkby begins to make her mark
A year of mixed results, but CEO Allison Kirkby claims the strategic tweaks of her first 15 months are having an impact. A management team overhaul, a renewed domestic focus, and an apparent ability to capture investors’ imagination has set the Group on an upward trend, albeit with plenty of work to do to deliver on her vision…
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Financial & PerformanceBT Consumer returns to multi-brand approach to ‘defend and win’ against altnet incursion
FY24–25: BT CEO Allison Kirkby has found an ally in new Consumer boss Claire Gillies as they work to undo ‘underweight investment’ in BT and Plusnet brands of recent years. U-turn on New EE strategy sees multi-brand approach ‘reactivated’, regional campaigns to beat local altnet competition…
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Financial & PerformanceTNT Sports losses mount as BT exit option nears
Losses accelerate at BT–Warner Bros. Discovery sports broadcasting JV, as BT’s potential escape route opens soon.
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Analyst BriefingBTwatch Weekly: BT’s branding u-turn; EE leads renewed ESN charge
Latest from BT and its ecosystem, including a reversal of BT’s consumer branding strategy; new timelines for the Emergency Services Network migration; and next phase of MAUD testing lined up…
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Financial & PerformanceBT Q3 In-depth: talk is good, but seeing will be believing
Q3 FY24–25: CEO Allison Kirkby remains optimistic about FY despite shaky Q3, but goalpost-moving last quarter left expectations low. The headlines are much the same: Consumer’s woe; Business’s rebirth; Openreach’s fibre charge. While the latter is still BT’s source of good news, there are awkward questions over each of the Group’s CFUs…
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Financial & PerformanceBT Q3 Highlights: is the tanker beginning to turn?
Q3 FY24–25: 12-months in and CEO Allison Kirkby continues to impose herself on the Group with yet more executive changes, but the needle on KPIs has scarcely twitched. Management remains optimistic about prospects at Consumer and Openreach, but latest Business reboot smacks of overseas defeat, as Q3 trading update builds on now-familiar ‘wait and see’ mantra…
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PeoplewatchBT Peoplewatch: Group appoints two execs to manage Big Tech alliances
20+ senior and strategic moves in and around BT, including new faces to lead the Group’s Big Tech and hyperscaler alliances at Group level and in Business. Plus, all change for Consumer/EE exec team and transformation appointments at Consumer and Business. Plenty more…
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Analyst BriefingBTwatch Weekly: BT falls back from venturing foray
Latest from BT, including the sale of an equity stake in startup Distributed; Marc Allera’s imminent exit; the introduction of a ‘common language’, in the words of Campbell McClean; and another boardroom newcomer…
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PeoplewatchAllera exits BT with ‘New EE’ story half-written, Gillies may turn the page
BT Consumer boss, and the face of the Group’s flagship New EE brand, set to depart at end of March 2025. Bell Canada’s Claire Gillies is to take his place. Move marks next management shake-up as Kirkby continues to implement new BT agenda…


















