All Movistar articles
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MarketingTelefónica has a change of plan on convergence
Fusión brand set to be replaced after a decade as totem for Group’s convergence strategy. Move comes with convergent ARPU and acquisition in stall. New service to draw on Group’s prolific recent recruitment of partners such as Microsoft, Prosegur, and Teladoc.
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People
Telefónica‑backed content studio renews board
Buendía Estudios elects Gayo Chair, with equal representation from Telefónica and co‑parent Atresmedia. Telefónica influence through Movistar’s Oslé, Movistar Plus+’s Burzako, and HQ’s Navarro.
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Strategy & Change
Elsewhere in Spain: Zoom added to Movistar Home
Movistar Prosegur Alarmas revs customer growth; Living Apps expand with Amazon, Twitter, and Zoom among the newcomers.
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Content & TV
Movistar Plus+ signs €1.4bn DAZN deal for La Liga rights
Telefónica’s pay‑TV platform to broadcast every Spanish top‑flight match for five years from the 2022–23 season. DAZN retains production responsibilities, with Movistar Plus+ customers granted access to broadcasts. DAZN continues telco partnership strategy to ease rights costs.
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Content & TV
Movistar Plus+ lays out international content distribution strategy
Movistar Plus+ Internacional division established to drive original, Spanish‑language productions in overseas markets. Buendía Estudios and Sony executive Valenzuela installed to lead the unit. Content partnerships prioritised, with distribution brought closer in‑house.
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Products & Services
Movistar to ‘reinforce’ Fusión bundles in defensive play
Spanish operator mulls adding adjacent services such as health and alarms to bundles. High-profile Fusión brand could be dropped.
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Content & TV
Telefónica ally Atresmedia enters Movistar Plus+ fray
Spanish media group reportedly interested in buying part of Movistar Plus+. Move pits Atresmedia against Vivendi, which is also seeking to build up Spanish media assets. Telefónica taking advice as pressure mounts on pay‑TV business in Spain.
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M&A
Telefónica mulls Movistar Plus+ options as Vivendi circles
Vivendi reportedly interested in buying part of Movistar Plus+. French media group seeking approval to increase Prisa stake to 29.9%. Telefónica seeking advice as pay‑TV customers drain away in Spain.
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Content & TV
Telefónica eyeing new industrial partners for Movistar+
Early‑stage consideration reportedly underway on partnership that would see Telefónica bring in new investor for domestic pay‑TV platform and international production interests. North American Spanish-language media merger may provide template for closer links between platforms and content. Movistar+ rebranding underway to further differentiate service from core offerings.
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Venturing & Investments
Wayra Hispam expands startup investment portfolio with Mexican duo
Vinco and Retrypay join over 100 startups as part of Wayra Hispam’s “ongoing commitment to digital transformation”.
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Products & Services
Movistar set for home insurance launch
Move continues Spanish operator’s consolidation in insurance sector.
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Strategy & Change
Elsewhere in Spain: Spain looking to grow O2 budget play
O2 brand to appear in Movistar shop window as part of ongoing retail revamp; Telefónica Empresas takes on digitisation challenge in rural banks.
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Suppliers & SCM
Oracle picked for Telefónica’s on‑prem cloud migration
Telefónica España expands relationship with Oracle with a switch to on‑premises cloud infrastructure for mission-critical BSS/OSS. Architecture consolidation and simplification the primary motivator, but cost savings and data regulation also benefits. Wider public cloud migration potentially on the cards.
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Strategy & Change
Telefónica reorgs retail division and pushes physical sales
Telefónica España’s distribution unit split into three departments, targets efficiency gains. Telyco stores to be given experience-focused facelift to maximise post‑COVID high street surge.
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Strategy & Change
Elsewhere in Telefónica Core Markets: O2 Business launches Managed Microsoft 365
Regulatory battles continue in Spain with mixed results; Movistar scores Italian football rights renewal.
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People
Telefónica people moves: VM O2 hiring spree
VM O2 continues to bed in second layers of leadership after inaugurating top‑table. Telefónica Tech makes regional appointments in Brazil, Germany, and Mexico.
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Public Affairs
Movistar builds defence against CNMC F1 rights decision
Operator to take Spanish regulator to national court over antitrust complaint lodged in August 2021. Telefónica’s F1 deal with DAZN in the spotlight of fresh DTS terms troubles.
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Strategy & Change
Movistar shares football rights with challenger Orange
Orange takes up alternative broadcaster title with La Liga and UEFA tournament showings in Spain. Movistar pockets an estimated €350m from the deal.
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Strategy & Change
Elsewhere in Telefónica Core Markets: German 5G rollout update
German OB advances 5G rollout; customer rewards scheme launched in Spain after successful trial; VM O2 reinforcing green credentials.
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Partnerships & Alliances
Vivendi reignites Telefónica relationship with new stake
1% shareholding set to be just the start of a closer alliance and reflects the media group’s enthusiasm for strategic telco partnerships. Partnership opportunities exist across the Telefónica footprint, but Spain appears the main area of interest for Vivendi. The move reverses earlier Vivendi exit as a Telefónica investor, ...
