All Movistar articles
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Network & InfrastructureMovistar exec calls for policy review on network sharing
Ana de Saracho O’Brien wants regulators to make it easier for operators to share active equipment.
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Network & Infrastructure
Movistar facing fibre challenges as rivals bulk up
Avatel Telecom said to be in talks on financial partner for Lyntia Access buy.
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People
Movistar hires supermarket exec for digital refresh
Telefónica’s home market business seeks to up focus on customer experience improvement.
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Network & Infrastructure
Telefónica España wants 26GHz auction put on hold
Joins with other MNOs in calling for auction to be delayed until 2023 or 2024.
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Network & Infrastructure
Telefónica Mexico completes migration to AT&T’s network
Traffic transferred to AT&T on time as part of 2019 network-sharing deal.
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Strategy & Change
Elsewhere in Telefónica Group: Phones 4u collusion trial begins
Phones 4u trial opens; Movistar Plus+ expands education offering; Telefónica backs open source initiative Nephio; Telefónica hosts inaugural press conference in Metaverse.
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Marketing
Telefónica has a change of plan on convergence
Fusión brand set to be replaced after a decade as totem for Group’s convergence strategy. Move comes with convergent ARPU and acquisition in stall. New service to draw on Group’s prolific recent recruitment of partners such as Microsoft, Prosegur, and Teladoc.
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People
Telefónica-backed content studio renews board
Buendía Estudios elects Gayo Chair, with equal representation from Telefónica and co-parent Atresmedia. Telefónica influence through Movistar’s Oslé, Movistar Plus+’s Burzako, and HQ’s Navarro.
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Strategy & Change
Elsewhere in Spain: Zoom added to Movistar Home
Movistar Prosegur Alarmas revs customer growth; Living Apps expand with Amazon, Twitter, and Zoom among the newcomers.
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Content & TV
Movistar Plus+ signs €1.4bn DAZN deal for La Liga rights
Telefónica’s pay-TV platform to broadcast every Spanish top-flight match for five years from the 2022–23 season. DAZN retains production responsibilities, with Movistar Plus+ customers granted access to broadcasts. DAZN continues telco partnership strategy to ease rights costs.
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Content & TV
Movistar Plus+ lays out international content distribution strategy
Movistar Plus+ Internacional division established to drive original, Spanish-language productions in overseas markets. Buendía Estudios and Sony executive Valenzuela installed to lead the unit. Content partnerships prioritised, with distribution brought closer in-house.
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Products & Services
Movistar to ‘reinforce’ Fusión bundles in defensive play
Spanish operator mulls adding adjacent services such as health and alarms to bundles. High-profile Fusión brand could be dropped.
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Content & TV
Telefónica ally Atresmedia enters Movistar Plus+ fray
Spanish media group reportedly interested in buying part of Movistar Plus+. Move pits Atresmedia against Vivendi, which is also seeking to build up Spanish media assets. Telefónica taking advice as pressure mounts on pay-TV business in Spain.
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M&A
Telefónica mulls Movistar Plus+ options as Vivendi circles
Vivendi reportedly interested in buying part of Movistar Plus+. French media group seeking approval to increase Prisa stake to 29.9%. Telefónica seeking advice as pay-TV customers drain away in Spain.
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Content & TV
Telefónica eyeing new industrial partners for Movistar+
Early-stage consideration reportedly underway on partnership that would see Telefónica bring in new investor for domestic pay-TV platform and international production interests. North American Spanish-language media merger may provide template for closer links between platforms and content. Movistar+ rebranding underway to further differentiate service from core offerings.
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Venturing & Investments
Wayra Hispam expands startup investment portfolio with Mexican duo
Vinco and Retrypay join over 100 startups as part of Wayra Hispam’s “ongoing commitment to digital transformation”.
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Products & Services
Movistar set for home insurance launch
Move continues Spanish operator’s consolidation in insurance sector.
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Strategy & Change
Elsewhere in Spain: Spain looking to grow O2 budget play
O2 brand to appear in Movistar shop window as part of ongoing retail revamp; Telefónica Empresas takes on digitisation challenge in rural banks.
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Suppliers & SCM
Oracle picked for Telefónica’s on-prem cloud migration
Telefónica España expands relationship with Oracle with a switch to on-premises cloud infrastructure for mission-critical BSS/OSS. Architecture consolidation and simplification the primary motivator, but cost savings and data regulation also benefits. Wider public cloud migration potentially on the cards.
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Strategy & Change
Telefónica reorgs retail division and pushes physical sales
Telefónica España’s distribution unit split into three departments, targets efficiency gains. Telyco stores to be given experience-focused facelift to maximise post-COVID high street surge.
