Telefónica Peoplewatch: priority rethink prompts senior changes in B2B, Germany

Richard Agnew2026-04-02T08:35:00

Source: Telefónica

February 2026–April 2026 update: Telefónica continues to seek AI gain with hires at Vivo and Telefónica Tech; new boss in Germany makes wide-scale senior changes to get a closer grip on go-to-market; and at Board of Directors level, shareholders approve hire of Australian entrepreneur Jane Thompson.

This article includes:

Themes: Board restructuring; Shareholder governance; Strategic repositioning; B2B transformation; AI leadership; Executive reshuffles; Market‑focused reorganisation; Subsea cable strategy; Operating‑business realignment.
People: Anna Martínez Balañá; Antonio Ledesma; Belén Rey Rodriguez; Carlos Martínez Miguel; César Mascaraque Alonso; Claudine Bell; David Melcon; Hugo de los Santos; Ian Larkin; Jane Thompson; Leonor Ostos Moliz; Mónica Rey Amado; Rubén Montoro Terciado; Santiago Argelich Hesse; Tiago Baccala.
Geographic: Brazil; Germany; Spain; UK.
Organisations: Accenture; IG Group; Liberty Global; Liberty Blume; Movistar Prosegur Alarmas; O2 Germany; Smart DCC; Telefónica; Telefónica Tech; Telefónica|Vivo; Telxius; TopSource Worldwide; Virgin Media O2.

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