Cash flow on the up at Telefónica’s home security venture

Cash flow on the up at Telefónica’s home security venture

Source: Magnific / rawpixel.com

Operator’s six-year-old joint venture with Prosegur boosts recurring cash flow by nearly a third, having move to a new strategic phase focused on user value over volume.

This article includes: 

  • Organisations: ADT; EE; Movistar Prosegur Alarmas; MPA; MásOrange; Prosegur; Telefónica; Telefónica España; Telenor IoT; Verisure; Vodafone Spain.
  • Geographic: Brazil; Europe; Germany; Spain; UK.
  • People: Cristina Casado; Diego Torrico; Emilio Gayo; Jaime Ron; Maite Rodríguez.
  • Themes: ARPU; Cash flow; Churn rate; Compound annual growth; Connected-security; Customer acquisition; Customer base; Customer loyalty; Customer outlay; Depreciation; Digital alarms; Finance-driven reporting; Financial performance; Home protection; Joint venture; KPIs; Marketing cost; Profitability; Quality over quantity; Recurring cash flow; Recurring cash flow margin; Security services; Self-financing expansion; Service margin; Strategic vision; User value; Volume expansion.

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