All Magenta TV articles
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MarketingOTE dons parent’s T in brand switch-up
With adoption of ‘Cosmote Telekom’ as new commercial marque, outlying NatCo finds compromise with parent Deutsche Telekom that preserves local brand equity while unlocking more efficiencies from being part of DT family.
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Partnerships & AlliancesDT unifies video analytics tech with NPAW tie-up
Operator enlists Barcelona-based analytics tech vendor to help cut out video glitches across eight European territories.
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Analyst BriefingDeutsche Telekomwatch Weekly: another 100 AIs are born
Group Chief Executive uses Digital X to re-stress commitment to AI-enabled digital transformation.
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Content & TVO2 wades into German pay-TV battle with platform refresh
Operator launches O2 TV platform as additional option for existing fixed and mobile customers.
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Analyst BriefingDeutsche Telekomwatch Weekly: shoring up the home finances
Both sides of RoI equation in spotlight in key arena of German fixed broadband, as DT re-assesses market trends and continues search for ways to trim fibre rollout budget.
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Network & InfraTelekom Deutschland picks up pace on fibre after slow start to 2024
Deutsche Telekom’s home market business adds 190,000 homes to its fibre footprint in April, leaving it with 1.6 million to go to hit its 2024 target.
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Content & TVTelekom Deutschland targets tenants with UEFA EURO campaign
Commercial puts focus on the ability to switch TV providers with football as an additional incentive.
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Content & TVTelekom Deutschland targets cableco churn with MagentaTV refresh
German NatCo steps up offensive to win more TV customers from cable providers, ahead of nebenkostenprivileg removal.
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Strategy & ChangeTelekom Deutschland targets housing association tenants with pay-TV deals
German NatCo tempts tenants with nine months’ free MagentaTV.
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PremiumElsewhere in Deutsche Telekom Europe: Apple insurance available in Austria
Apple insurance available in Austria.
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Content & TVDT scores Euro 2024 hat-trick, tweaks RTL deal to benefit MagentaTV
Five matches are now to be shown exclusively in Germany via MagentaTV.
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Partnerships & AlliancesDT touts Klopp tactics to bring small clubs to Sporttotal 5G venture
Focus remains on football for now, but other sports will be targeted in future.
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PremiumElsewhere in Deutsche Telekom Group: DT seeks to put stamp on ‘Magentaverse’
DT seeks to put stamp on ‘Magentaverse’; new chapter for Blinkist.
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PremiumElsewhere in Germany: VATM warns of TDE’s domination in the landline market
VATM warns of TDE’s domination in the landline market.
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Partnerships & AlliancesMagyar Telekom picks ThinkAnalytics for user-targeted content
MT becomes latest NatCo to deploy Think360 platform for personalised TV viewing.
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PremiumDeutsche Telekom people moves: Group sees customer relations personnel shake-up
New heads of Customer Management & Experience at Group and beyond.
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PremiumElsewhere in Germany: DTGC to broadcast World Cup alongside Akamai Technologies
DTGC to work with Akamai on broadcasting forthcoming World Cup; TDE renews rights for third division football.
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PremiumElsewhere in Telekom Deutschland: Regio Centres completed
New regional centre network completed; DTGC gets comfy with Comfone, Moldtelecom, and MTN.
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PremiumElsewhere in Telekom Deutschland: adam&eve to work alongside DDB
Telekom Deutschland channels adam&eve to up creativity; MagentaTV boosts RTL+.
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PremiumDedicated MagentaTV ad sales team established
TDE partners Sport.Media.Net for new advertising function. Sights set on leveraging MagentaTV growth to sell sponsorships.