All Magenta TV articles
-
Content & TVTelekom Deutschland targets tenants with UEFA EURO campaign
Commercial puts focus on the ability to switch TV providers with football as an additional incentive.
-
Content & TVTelekom Deutschland targets cableco churn with MagentaTV refresh
German NatCo steps up offensive to win more TV customers from cable providers, ahead of nebenkostenprivileg removal.
-
Strategy & ChangeTelekom Deutschland targets housing association tenants with pay-TV deals
German NatCo tempts tenants with nine months’ free MagentaTV.
-
PremiumElsewhere in Deutsche Telekom Europe: Apple insurance available in Austria
Apple insurance available in Austria.
-
Content & TVDT scores Euro 2024 hat-trick, tweaks RTL deal to benefit MagentaTV
Five matches are now to be shown exclusively in Germany via MagentaTV.
-
Partnerships & AlliancesDT touts Klopp tactics to bring small clubs to Sporttotal 5G venture
Focus remains on football for now, but other sports will be targeted in future.
-
PremiumElsewhere in Deutsche Telekom Group: DT seeks to put stamp on ‘Magentaverse’
DT seeks to put stamp on ‘Magentaverse’; new chapter for Blinkist.
-
PremiumElsewhere in Germany: VATM warns of TDE’s domination in the landline market
VATM warns of TDE’s domination in the landline market.
-
Partnerships & AlliancesMagyar Telekom picks ThinkAnalytics for user-targeted content
MT becomes latest NatCo to deploy Think360 platform for personalised TV viewing.
-
PremiumDeutsche Telekom people moves: Group sees customer relations personnel shake-up
New heads of Customer Management & Experience at Group and beyond.
-
PremiumElsewhere in Germany: DTGC to broadcast World Cup alongside Akamai Technologies
DTGC to work with Akamai on broadcasting forthcoming World Cup; TDE renews rights for third division football.
-
PremiumElsewhere in Telekom Deutschland: Regio Centres completed
New regional centre network completed; DTGC gets comfy with Comfone, Moldtelecom, and MTN.
-
PremiumElsewhere in Telekom Deutschland: adam&eve to work alongside DDB
Telekom Deutschland channels adam&eve to up creativity; MagentaTV boosts RTL+.
-
PremiumDedicated MagentaTV ad sales team established
TDE partners Sport.Media.Net for new advertising function. Sights set on leveraging MagentaTV growth to sell sponsorships.