• Data and analytics solution provider signs expanded, three-year deal, tying in with Vodafone’s shift to cloud-based analytics.

Teradata deepens Vodafone ties in Europe

Teradata deepens Vodafone ties in Europe

Source: Rodion Kutsaev / Unsplash

US-based data analytics technology specialist Teradata is understood to have secured a new, three-year deal with Vodafone, a longstanding partner, as part of the Group’s Technology Communications Company strategy.

The agreement involves the licensing of Vantage, Teradata’s data analytics platform, and is initially expected to cover seven Europe Region markets, enabling multi-cloud deployments of the software for customer experience (CX) insight and improvement.

New Teradata President & Chief Executive Steve McMillan made a brief reference to the deal during the provider’s results conference call for the quarter to 30 June 2020.

“Vodafone extended its strategic partnership with Teradata with a new multi-year, multi-million dollar commitment, utilising Vantage to improve network intelligence, digital customer experience, [Internet of Things], and finance. We look forward to continuing to work with Vodafone to help drive its vision for the telco of the future.”

— McMillan.


Teradata has previously built up partnerships with numerous individual OpCos within Vodafone (Vodafonewatch, passim), but this new deal seems to have been coordinated at both Group and national level — presumably to improve economies-of-scale and align strategies.

Aside from Vodafone’s ‘big four’ markets in Europe — Germany, Italy, Spain, and the UK — the new licensing arrangement is believed to cover the Czech Republic, Ireland, and the VodafoneZiggo joint venture in the Netherlands.

It appears likely that the new Vantage deployment will end up running primarily over Google Cloud Platform, which in 2019 Vodafone flagged it was transitioning to as its preferred cloud infrastructure platform for data analytics (Vodafonewatch, #181).