All Vitor Coimbra articles

  • Vodafone Portugal playbook: transforming payments from utility to strategic differentiator
    Strategy & Change

    Vodafone Portugal playbook: transforming telecom payments from utility to strategic differentiator

    2026-03-20T05:00:00Z

    Vodafone Portugal has elevated payments from a back-office function to a strategic commercial differentiator, partnering with CMAS Systems to overhaul legacy infrastructure, in the process streamlining workflows, ensuring data sovereignty, strengthening financial systems, and accelerating time-to-market. This case study explores how the OpCo integrated the w2bill platform, enabling a thousandfold increase in monthly digital transactions.