O2 targets drivers with ADAC marketing tie-up
Operator ties with major German automobile association to develop fresh offerings and discounts for its 20 million-plus members. Partnership advances O2’s strategy of developing “tailor-made” tariffs for specific groups, as it aims to increase fixed and mobile penetration and improve loyalty…
This article includes:
- Organisations: 1&1; Allgemeiner Deutscher Automobil-Club (ADAC); Telefónica Deutschland (O2 Germany); Telefónica Group; Vodafone Germany.
- Geographies: Europe; Germany.
- People: Emilio Gayo; Michael Kieninger.
- Themes: Automobile sector; Broadband; Consumer (B2C); Car insurance; Convergence; Customer loyalty; Digital membership; Digital vouchers; Discounts; Family bundles; Fixed broadband; Fixed tariffs; Marketing partnerships; Mobile ARPU; Mobile contracts; Mobile penetration; Mobile services; Mobile tariffs; Roadside assistance; Strategy; Tariffs.
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