Orange’s AI supremo Steve Jarrett: ‘There’s no magic, it’s just doing our job’
Steve Jarrett, Orange’s Chief AI Officer, talks through how the operator is going to execute — and validate — the value gains it is targeting, as part of new Trust the Future strategy. Key challenges revolve around culture, data governance, and agent development and management, he says.
This article includes:
- Organisations: Anthropic; Gemini; Mistral; OpenAI; Orange Business; Orange Group.
- Geographies: Africa; Europe; France; Poland; Romania; Spain.
- People: Steve Jarrett.
- Themes: Agent development; Artificial intelligence (AI); Churn reduction; Collaborative work culture; Cost efficiency; Customer care; Customer intimacy; Data democracy; Data governance; Digital transformation; Enterprise (B2B); Execution strategy; Generative AI (GenAI); Holdout groups; Innovation (R&D); Large language models (LLM); Network efficiency; Operational efficiency; Revenue generation; Sales growth; Strategic objectives; Targeting systems; Training programmes; Value creation.
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