All Telefónica|Vivo (Brasil) articles
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PeoplewatchTelefónica Peoplewatch: Spain/centre rebooted; Virgin Media O2 continues shake-up with B2B/B2C swaps
September 2026 update: A roundup of high-level moves at recalibrating Spanish giant, including a major reorganisation involving Telefónica España and Group functions. Changes also continue at challenged VM O2, with the chief of new B2B arm O2 Business leaving and a former Liberty and Sky exec brought in as Chief Consumer Officer.
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Strategy & ChangeTelefónica plots major reorg in ongoing bid for revival – report
Group reportedly on verge of overhaul to accelerate realisation of Transform & Grow goals.
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Financial & PerformanceBrazil and Spain keep ship on course at Telefónica
Q2 FY26 in-depth: Telefónica on track to meet FY26 goals after strong set of Group numbers for quarter, although performance trends remain mixed across markets.
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Financial & PerformanceTelefónica yet to perfect Transform & Grow mix
Q2 FY26 overview: Telefónica completes first half of financial year in strong position, thanks to ongoing strength in its domestic business and Brazilian growth engine. But the operator’s progress remains two-speed and it is adopting extra measures in Germany and UK in a bid to secure a more consistent, broad-based platform for growth.
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Financial & PerformanceTelefónica’s efficiency progress on display
Q2 FY26 guidance: Cost-focused Telefónica expresses confidence on execution of spend reduction measures, and reflects optimism in upwards tweak to FY26 profitability guidance…
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Network & InfraCost-conscious Vivo pushes to reset Brazilian tower supply
Telefónica’s Brazilian business is pursuing contractual, technical, and ‘structural’ solutions as it seeks to bring down the cost of its wireless infrastructure platform.
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Analyst BriefingTelefónicawatch: core market cutbacks
Analyst Briefing: Round-up of developments at Spanish incumbent, including cost reduction plans in Spain and Germany, and B2B tie-ups with CrowdStrike, Crout, Thales, and others. Read more…
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M&AVivo seeks vertical gains with absorption of ex-JV FiBrasil
Telefónica’s Brazilian business targets the start of August for synergistic meld of side business FiBrasil into its in-house wireless infra operations. Move follows on from recent buyouts of partners La Caisse and Telefónica Infra.
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Network & InfraTelefónica advances German network modernisation with 2G switch-off, backhaul step-up
Telefónica is accelerating network modernisation in Germany, combining a 2G shutdown timeline with deeper fibre-backed infrastructure partnerships to unlock capacity and support next-gen network slicing and industrial-grade connectivity…
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M&AAndrew Yang’s Noble Mobile acquires DeWi trailblazer Helium Mobile
Deutsche Telekom- and Telefónica-backed pioneer of blockchain-based wireless networks says it is aiming to scale its model internationally, after joining forces with fellow American MVNO.
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M&ABrazil’s Vivo eyes Oi enterprise unit — report
Vivo reportedly keen on hoovering up further Oi assets, helping to advance M&A-fuelled enterprise expansion. Divestment could mark the latest move in Oi’s long-running asset sell-off process…
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PeoplewatchTelefónica Peoplewatch: Hispam chief’s TV switch
April 2026–May 2026 update: Leadership reshuffling continues at transitioning Telefónica as the operator’s Hispam chief reportedly transfers to lead Spanish pay-TV business Movistar Plus+. Senior IT moves are made at Telefónica|Vivo and Virgin Media O2 as operating businesses’ arrow in on AI. The Group also installs a new friendly boardroom member at Brazil’s Vivo.
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Network & InfraBrazil’s Vivo lands another major IoT win with agri group São Martinho
Operator bags another large-scale IoT contract to supply connectivity to Brazilian sugarcane processor. CEO Christian Gebara eyes possible AI and big data opportunities, while using deal as an example of “accelerating demand” for growing B2B digital services ecosystem.
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Financial & PerformanceBrazil’s Vivo calls on AI to aid fight with inflation
Chief Executive Christian Gebara surveys “vast number of opportunities” from AI tech, including an upcoming major customer support revamp, as operator seeks to restrict inflation impact on margin.
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Network & InfraTelefónica eyes new markets for edge infra
Group indicates it is working on new edge hub deployments beyond flagship buildout project in Spain. Move forms part of ongoing growth bet on low-latency, AI-infused B2B services.
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PeoplewatchTelefónica Peoplewatch: priority rethink prompts senior changes in B2B, Germany
February 2026–April 2026 update: Telefónica continues to seek AI gain with hires at Vivo and Telefónica Tech; new boss in Germany makes wide-scale senior changes to get a closer grip on go-to-market; and at Board of Directors level, shareholders approve hire of Australian entrepreneur Jane Thompson.
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PeoplewatchBrazil’s Vivo fills CFO gap as Melcon heads for exit
Telefónica|Vivo names Rodrigo Rossi Monari as new CFO, after current finance chief David Melcon heads to the UK’s Virgin Media O2. Move comes as Vivo seeks to build on position as standout performer within the Group’s core markets…
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Analyst BriefingTelefónicawatch: Murtra remains defiant of short-termism
Analyst Briefing: Round-up of developments at Spanish incumbent, as Exec Chair Marc Murtra asserts longevity of his “comprehensive” transformation plan, amid market scepticism, and the operator secures a series of deals around fibre consolidation, B2B services, and internal efficiency. Read more…
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Financial & PerformanceTelefónica FY25 in-depth: Transform & Grow to-do list remains long
Group maintains growth across FY25, but underneath headline numbers reports another mixed performance across ‘core’ quad of European OBs and Vivo, with Brazil and Spain in growth but Germany and UK searching for revival.
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PeoplewatchVivo CFO David Melcon switches over to Virgin Media O2
Telefónica slots long-serving and notably senior exec into position overseeing UK joint venture’s finances at a time of significant change at the business.

























