All Pedro Serrahima articles

  • tfw192-movistar-por-ti
    Marketing

    Telefónica España brings back the human touch with CX overhaul

    2025-06-17T14:27:00Z

    Movistar por Ti is to be extended across the Spanish unit’s customer base, featuring a platform-based approach to customer services underpinned by AI, but emphasising support from actual people.

  • tfw163-tt-spain_reorg
    Operations

    Telefónica tightens management focus for Spanish platform play

    2022-04-28T15:44:00Z

    Previously heralded Industry Verticals unit now up and running as Telefónica implements a more ambitious multi-play strategy. Growing Wholesale business receives dedicated leadership, while regional management will take greater role in supporting B2B sector. Brand manager Serrahima given broader remit to improve customer experience in all sectors.

  • tfw150-tt-pedro-Serrahima
    People

    Serrahima on the up as Telefónica targets multi brand

    2021-01-29T09:13:00Z

    As Telefónica aims to make customer experience a key differentiator in its domestic market, Pedro Serrahima, the executive behind O2’s Spanish launch takes charge of the drive. Marisa Urquía also promoted to oversee transformation projects as Executive Chairman Gayo slims down the executive committee.