Serrahima on the up as Telefónica targets multi brand
As Telefónica aims to make customer experience a key differentiator in its domestic market, Pedro Serrahima, the executive behind O2’s Spanish launch takes charge of the drive. Marisa Urquía also promoted to oversee transformation projects as Executive Chairman Gayo slims down the executive committee.
Register to continue reading this article
Register for free to keep reading
By registering you will get immediate access to the rest of this article, plus:
- Enhanced access to TelcoTitans with three free article views per month
- Daily and weekly email newsletters focused on your areas of interest
“The detail is very good. Better than we get internally.” – GM, Vodafone OpCo
Work for a tier-1 telco? As a telco employee, register now using your telco email domain and get instant access to TelcoTitans’ essential content.