All Mike Peralta articles

Operations

T-Mobile taps advertising ‘pioneer’ to lead T-Ads biz expansion

2023-07-25T13:49:00Z

Jean-Paul Colaco is appointed ‘Chief T-Ads Officer’, says Mike Katz. US NatCo has come under spotlight over data privacy practices.

M&A

T-Mobile US picks up rideshare advertiser Octopus

2022-01-11T16:53:00Z

Adtech-focused Marketing Solutions division makes acquisition to expand marketers toolkit. Octopus Interactive to transition to T-Mobile network for device connectivity.

Strategy & Change

T-Mobile US pushes ahead with mobile ad-tech plans

2021-08-01T01:00:00Z

Magenta Marketing Platform bundles mobile network data, but not location data, for advertisers to reach targeted audiences.