Adobe and Persado technology used in conjunction to send out curated text which produced “double-digit” uplift in conversion rates. Personalisation, driven by big data, is a “key strategy” for VfIt’s ongoing churn‑reduction and CRM efforts.
Data-handling turnaround to gain more insights from self-care app. New big-data solution supported by AWS and assortment of software tools.
Round‑up of recent activity within Telefónica-backed startup and venturing ecosystems.
CEO gets a two‑year extension as results hold up during overhaul. Deal positions 2022 as target year for emergence of revamped T‑Sys. Cash flow production remains the big unticked box. DT confirms coming extraction of division’s network activities.
T‑Sys was able to ramp up the computing power of public cloud offering Open Telekom Cloud.
Digital services revenue hits 17% revenue increase year-on-year, with the bulk coming from video services. Telefónica Infra remains barebones, but the future looks promising.
Digital Consumer services arguably a secondary consideration in a unit dominated by executives with an innovation or entrepreneurial bent. Previously-launched Digital Home solutions and added-value services may get a burst of management attention in the early days of the unit.
Unit still sees mileage in role as enterprise data sherpa.
Italian insurance provider HDI Assicurazioni launched HDI Insieme, a telematics-supported policy created in partnership with Vodafone Italy and Vodafone Automotive.