Orangewatch

Spain’s MásOrange puts rapid RoI at top of its AI priority list

2026-07-15T05:00:00

orw-masorange ai rapi

Source: Christian Englmeier / Unsplash

The Spanish operator puts quick, tangible financial return at forefront of AI push, saying it is better to focus on developments with clear, direct P&L impact, and build momentum, than to ‘overthink’ and over-complicate.

 This article includes:

  • Themes: Agentic artificial intelligence (AI); Autonomous networks; Business transformation; Customer experience; Generative ai; Network optimisation; Network automation; Return on investment (ROI); Telecom artificial intelligence; Workforce upskilling.
  • People: Irene Yusta; Jesús Villacorta.
  • Geographic: Alicante; Spain; Valencia.
  • Organisations: Digital+O; Huawei; Live Intelligence; MásOrange; Orange; Orange Business; Telefónica; TM Forum; Virgin Media O2 (VM O2).

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