All Telefónica Core Markets articles – Page 12
-
PremiumGermany: O2 to help Vodafone take Liberty with wholesale deal
Despite earlier objections to Vodafone’s Unitymedia purchase, O2 is now providing its rival with support for the deal via a wholesale access agreement for fixed-line services that is hoped to allay EU anti-trust concerns. Gaining access to ultrafast fixed connectivity should bolster O2’s ability to follow through with a ...
-
Premium
Telefónica Deutschland appoint new Head of Mobile
Telefónica Deutschland appointed Markus Keller as Head of Mobile. Keller was previously VP at life and health reinsurance solutions provider Munich Re Canada.
-
Premium
Telefónica España appoint new Head of Terminal Value Proposal
Edgardo Portugal Fernandez, Head of Mobile Commercial Offer at Telefónica España, took on a new role as Head of Terminal Value Proposal. In his new position, Fernandez is responsible for mobile equipment, including defining the value proposition, pricing strategy and launch campaigns for terminals.
-
PremiumSpain: Movistar intensifies premium approach
Movistar España is aiming to protect its big-spending customer base with VIP customer service benefits, as it continues to pursue a ‘more for more’ strategy. Commercial offering increasingly diversified through new digital services intended to bring Movistar customer relationship into new markets. While protecting its most valuable exclusive content, ...