- Vodafone Idea forms tie-up with US-based Deluxe to provide its WebBuddy product.
Vodafone Idea (VfI) formed a small business-focused commercial tie‑up with Deluxe, a US‑based business software provider. Through the deal, the joint venture’s Vodafone Idea Business Services division will market Deluxe’s WebBuddy product to clients. The solution comprises a package of “online presence tools”, including domain, e‑commerce, email, marketing, and website building and management applications. The move appears to be Deluxe’s first engagement with a Vodafone business, and is more evidence of the partnerships drive VfI’s management has indicated it is enacting, as part of its business turnaround strategy.