Vodafone faces volume trade-off in latest Germany turnaround attempt

Joe Purnell2026-05-12T16:51:00

Source: Vodafone

Group CEO Margherita Della Valle defends value over volume trade-off as Vodafone Germany closes in on a turnaround, of sorts, despite persistent customer losses and further earnings decline in the forecasts.

This article includes:

Themes: Average revenue per user (ARPU); Customer churn; Market turnaround; Revenue growth strategy; Telecommunications recovery; Value over volume strategy.
Events: Financial results FY25–26; Q4 FY25–26 earnings.
People: Margherita Della Valle; Pilar López.
Geographic: Germany.
Organisations: Unitymedia; Vodafone; Vodafone Germany.

This is TelcoTitans Professional Subscription content. Subscribe now.

Already a subscriber? Sign in here, or contact us to check if your company has access.

Become a TelcoTitans Professional Subscriber

Read this article and get full access to all TelcoTitans premium telco and digital infra content by subscribing today.

TelcoTitans Professional subscriptions include:

Full access to all TelcoTitans online news, insight and analysis, including Professional-only and deep-dive content on leading tier-1 telcos
Professional-only premium weekly CSP briefings and newsletters
Industry-leading insight and analysis that you simply cannot get anywhere else

“Super intelligence, consistently high quality, compact and easy to digest” – Deloitte.

Subscribe to TelcoTitans Professional today