Telefónica Peoplewatch: Vivo’s fintech platforms set for AI refit
Richard Agnew2025-12-11T16:19:00
The latest strategic and senior changes at Telefónica, as Vivo hands out task of infusing its growing portfolio of fintech platforms with AI capabilities, and Telefónica assigns Cellnex exec responsibility for guiding under-pressure German business back to growth.
This article includes:
- Themes: AI-first strategy; Agentic bots; B2B services; Convergence growth; Customer experience strategy; Digital platforms; Fintech expansion; Leadership transitions; Network partnerships; Revenue revival; Strategic appointments.
- People: Ángel Vilá; Cristina Burzako; Daniela Corte Real; Hamish Tonkin; Markus Haas; Rodrigo Jara Muñoz; Ronan Dunne; Santiago Argelich Hesse; Shekhar Kulkarni; Tania de Araujo Azevedo.
- Geographic: Brazil; Chile; Germany; Spain; United Kingdom.
- Organisations: Agrolend; Asaas; Central Bank of Brazil; Cellnex; Deutsche Telekom; Glow Services; Huawei Technologies; Klavi; Klubi Participações; Marks and Spencer; Movistar Plus+; Optasia; Providence Equity Partners; Telefónica Chile; Telefónica Deutschland (O2); Telefónica Group; Telefónica UK; Telefónica Vivo; Virgin Media O2; VivaGym.