• O2 Germany acquired 100% of the shares in Tarifhaus, a Munich‑based online marketing platform for mobile tariffs

O2 Germany buys out marketing platform Tarifhaus

O2 Germany buys out marketing platform Tarifhaus

Source: Telefónica

Telefónica Deutschland (O2 Germany) acquired 100% of the shares in Tarifhaus, a Munich‑based online marketing platform for mobile tariffs, with the apparent aim of broadening its direct customer base. O2 has been a partner of Tarifhaus since the latter was founded in 2016, and made use of the relationship to sell short‑term mobile tariffs in order to target this market segment more effectively. The operator now intends to market its services directly to customers that were acquired via its partner, and will likely merge Tarifhaus with its own sales operations. It is not entirely clear as yet whether the Tarifhaus identity will be retained. O2 Germany continues to insist that it is maintaining a multi‑brand strategy, although it has retired the BASE sub‑brand for the time being. Tarifhaus also offers mobile tariffs from rivals Telekom Deutschland and Vodafone Germany, although it seems unlikely that this will continue. The founders and owners of Tarifhaus, Julian Valdenaire, Tobias Valdenaire, and Staffan Schilke, have established other mobile brands in Germany in the past. For example, in 2000, they started eteleon, which was subsequently acquired by 1&1 Drillisch. While at Drillisch, they developed DeutschlandSIM, discoTEL, M2M‑mobil, PremiumSIM, sim.de, smartmobil, winSIM, and yourfone.