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Orange Spain holds nerve to retain value-over-volume focus
Anne Morris2026-10-29T15:45:00
Source: Orange
Orange resists pressure to chase aggressive rivals on price, betting that convergence, lower churn, and a broad brand portfolio can support an improved service revenue trajectory.
This article includes:
- Themes: B2B services; Customer churn; Fixed-mobile convergence; Mobile competition; Multi-brand strategy; Revenue growth; Service revenue; Telecoms diversification.
- Events: Orange Group Q3 FY26 earnings.
- People: Christel Heydemann; Meinrad Spenger.
- Geographic: Spain.
- Organisations: Digi Spain; Endesa; MásOrange; MásOrange Advertising; Orange; Orange Alarmas; Orange Spain; Vodafone Spain; Zurich Seguros.
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