Orange bets on MásOrange as Spain’s price war rages

Orange bets on MásOrange as Spain’s price war rages

Source: MásOrange

MásOrange CEO Meinard Spenger is confident the business will hold its own in a bruising battle as rivals employ increasingly aggressive tactics.

This article includes:

  • Themes: Business-to-business (B2B); Cash flow; Competition; Customer churn; EBITDA after leases (EBITDAaL); Market consolidation; Mobile services; Organic cash flow; Premium market segment; Price war; Revenue growth; Service quality; Synergies; Telecoms competition; Wholesale revenue.
  • Events: Orange Group Q2/H1 FY26 results.
  • People: Christel Heydemann; Meinard Spenger.
  • Geographic: Belgium; France; Luxembourg; Moldova; Poland; Romania; Slovakia; Spain.
  • Organisations: Cinven; Digi Spain; KKR; Lorca; MásOrange; MÁSMÓVIL; Orange; Providence Equity Partners; Vodafone Spain; Zegona.

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