MásOrange to drop Lyca Mobile from M&A brand hodgepodge

Anne Morris2026-01-13T15:10:00

Source: LycaMobile

Yet another MásOrange brand bites the dust as the operator continues to simplify its commercial portfolio.

This article includes:

Themes: Brand consolidation; Consumer strategy; Market competition; MVNO migration; Portfolio simplification; Prepaid segment volatility.
Geographic: Australia; India; Spain; Sri Lanka; Uganda; USA.
Organisations: Euskaltel; Lebara; Llamaya; Lyca Group; Lyca Mobile; MásMóvil; MásOrange; Movilonia; Orange Group; SIMple Telco; TeliaSonera; Virgin Group; Yoigo.

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