From Virgin to VOO: Orange rummages European brand assortment
Rumours abound about changes in Spanish brands, but MásOrange has so far only confirmed that Virgin Telco is being replaced by SIMple Telco.
This article includes:
- Organisations: Euskaltel; MásMóvil; MásOrange; Orange; Orange Belgium; Orange NetCo; Virgin Group.
- Geographic: Belgium; Spain.
- Themes: Acquisition; Audience-specific brands; Brand portfolio; Fibre network; Fixed network activities; Hybrid fibre coaxial network; Legal entity change; Marque strategy; Merger; Mobile network closure; Operational integration; Payment of royalties; Products and services; Regional operator; Shareholder approval; Strategic adjustment; Transfer of activities; Unwieldy brand portfolio.
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