Innovation and R&D

All the latest news, insight and analysis regarding the latest innovations and research and development initiatives by BT, Deutsche Telekom, Telefónica and Vodafone.

orw-masorange ai rapi

Spain’s MásOrange puts rapid RoI at top of its AI priority list

2026-07-15T05:00:00+01:00

The Spanish operator puts quick, tangible financial return at forefront of AI push, saying it is better to focus on developments with clear, direct P&L impact, and build momentum, than to ‘overthink’ and over-complicate.