DT takes Bayern Munich sponsorship to extra time
Operator pre-emptively extends (and expands) run until 2032, with additional rights and future technology collaborations among the new signings…
This article includes:
- Organisations: 1. FC Köln; Bayern Munich; Borussia Dortmund; Borussia Mönchengladbach; Deutsche Telekom; German Football Association; Los Angeles FC; McLaren; Sporttotal; Telekom Baskets Bonn; T-Mobile US (TMUS); Vegas Golden Knights; Vodafone Group.
- Geographies: Europe; Germany; North America; United States of America (USA).
- Themes: 5G; Advertising; Automated action tracking; Basketball; Connectivity; Digital experiences; E-sports; Entertainment; Football; Marketing; Media; Mobile communications; Naming rights; Partnerships; Social media; Social responsibility; Sponsorships; Streaming; Technology; Wi-Fi.
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