• AppsFlyer raised $210m (€191m) in a Series‑D funding round.
  • Deutsche Telekom Capital Partners.

AppsFlyer becomes 'a unicorn-and-a-half'

AppsFlyer becomes ‘a unicorn-and-a-half’

Source: AppsFlyer

Mobile attribution technology ‘unicorn’ and Group investment AppsFlyer raised $210m (€191m) in a Series‑D funding round. Deutsche Telekom Capital Partners (DTCP) indicated in its corporate newsletter that it had increased its investment in the provider, as part of the round — but did not provide more detail. The investment unit was among AppsFlyer’s four Series‑C investors in January 2017 (Deutsche Telekomwatch, #60). Now valued at about $1.6bn, AppsFlyer claims to support more than 12,000 brands. DT has not flagged any commercial ties with AppsFlyer, but the latter says that DTCP’s investment has enabled the “enhancement of [AppsFlyer] products”.