• EE maintained sponsorship of the Glastonbury Festival in June 2019 for the sixth year running, and used the event to promote its newly launched 5G network.

EE promotes its 5G network at Glastonbury Festival

EE promotes its 5G network at Glastonbury Festival

Source: Joe Green / Unsplash

The operator saw 103.6 terabytes of data used across its network at the five-day festival, almost double the total from 2017 (although it did not indicate how much of that traffic was carried over 5G). EE added that 3.7 million calls were made by festival attendees on its network.

The operator also provided free handset charging facilities at the event, and its Glastonbury Festival app included an integrated map to help users navigate the 900-acre site.