• BT’s 4‑3‑3 campaign got underway, tackling obstacles in grassroots disability, para, and women’s football. 

BT plays 4-3-3 against football obstacles

BT plays 4-3-3 against football obstacles

Source: BT

BT’s 4‑3‑3 campaign got underway, tackling obstacles in grassroots disability, para, and women’s football. Stemming from 2019’s five‑year deal with the Football Associations of England, Northern Ireland, Scotland, and Wales (BTwatch, #305), the programme aims to make football more inclusive and accessible. Its initiatives include ProjectSwift, a partnership with London innovation hub Plexal to develop a new form of disability football allowing participants to play regardless of physical ability. More than 200 grassroots clubs will also join BT’s Skillsfor Tomorrow programme, which was launched in October 2019 with the aim of bringing digital skills training to local communities (BTwatch, #307 and #309).