BT International CEO goes ‘radical’, aims to ‘rip up the telco playbook’

Joe Purnell2026-02-03T12:37:00

Source: BT

Bas Burger offers a further glimpse into BT International’s roadmap, with a regional setup, multidisciplinary teams, and a sharper customer focus…

This article includes:

Themes: Account‑based marketing; Automation; Cloud‑based voice; Digital transformation; Global connectivity; Go‑to‑market strategy; Multidisciplinary teams; Multi‑national corporate (MNC) services; Network‑as‑a‑service (NaaS); Organisational restructuring; Regionalisation; Sovereignty requirements; Telco platform; Telco transformation; Transformation strategy.
Events: Focus 2025; H1 FY25–26; Regional centre expansion.
People: Allison Kirkby; Bas Burger; Chet Patel; Colin Bannon; Douglas Lubbe; Joris van Oers; Kirstie White; Lynne De Forest; Matt Swinden; Naveen Agarwal; Rodney Kinchington; Sef Tuma; Stéphane Lesenne.
Geographic: Americas; Asia; Asia‑Pacific (APAC); Benelux; EMEA; Europe; Hungary; India; Latin America; Singapore; UK; United States.
Organisations: Alcatel‑Lucent; BT; BT Business; BT Global; BT Global Services; BT International; Cisco; Fortune 500; Sprint.

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