VodafoneThree names new head for youth brand VOXI
Tom Hoare appointed to lead one-million-customer VOXI sub-brand, bringing commercial know-how and experience from rival BT.
This article includes:
- Organisations:Talkmobile; Three; Vodafone; Vodafone UK; VodafoneThree; VOXI.
- Geographic: UK.
- People: Scott Currie; Tom Hoare.
- Themes: AI integrations; Flexible contracts; Interim Fixed Director; Investment; Leadership; Marketing; Mobile customer base; Multi-brand strategy; MVNO; No-frills offers; Operational performance; Parent operator; Pricing; Products; Resources; Segmented marketing; Service provider; Social media apps; Spectrum; Strategy; Sub-brand; Targeted marketing; Unlimited data; Value market; Youth brand; Youth segment.
Register for free to continue reading this article
Join the TelcoTitans community and continue reading this article
By registering for a free account, you will get immediate access to the rest of this article, plus:
- Enhanced access to TelcoTitans with three free article views per month
- TelcoTitans Daily and Weekly newsletter briefings
“The detail is very good. Better than we get internally.” – GM, Vodafone OpCo
Want full access to TelcoTitans content? Check out our subscription options.