• Latest people movements include: Rafael Cisneros Mussa, Camilo Aya Caro, Carlos Morales Paulín, Luis Villalobos Vivanco, Juliana Otero Posada.
Sources: Telefónica; various.

Hispanoamérica Norte

Rafael Cisneros Mussa


Rafael Cisneros Mussa, Head of Business-to-Business (B2B) and Wholesale for Telefónica’s Central America region, left to join rival Millicom (Tigo) to become Group B2B Large Segment Director.

Telefónica Mexico

Camilo Aya Caro


Carlos Morales Paulín

New role

Telefónica Mexico appointed Camilo Aya Caro as its new President and Chief Executive (CEO).


Aya replaces Carlos Morales Paulín, who had been CEO since 2014 and has left the company after 17years (see separate report).

Telefónica Peru

Luis Villalobos Vivanco

New role

Luis Villalobos Vivanco, Director of Mobile Marketing at Telefónica Peru, was appointed Brand and Content Director at the Peruvian operating business.

Wayra Colombia

Juliana Otero Posada


Wayra Colombia, Telefónica’s startup accelerator unit, appointed Juliana Otero Posada as Head of Communications, Brand & Events.

Posada was previously Account Executive at Spanish marketing consultancy Quum Communications.