Refresh pays off at Prosegur-Telefónica home security JV
Spanish operator’s home security partner talks up value of joint venture, and wider connected-alarms business, as user base passes one million…
This article includes:
- Themes: Artificial intelligence (AI); Business expansion; Connected alarms; Customer growth; Digitised defence; Home security; Marketing strategy; Product revamp; Service margin; Smart monitoring; Strategic investment.
- Events: H1 FY25.
- People: Juan Ignacio Galleano; Maite Rodríguez.
- Geographic: Latin America; Portugal; South Africa; Spain.
- Organisations: ADT; Amazon Ring; Google Nest; Línea Directa; MásOrange; Movistar Prosegur Alarmas (MPA); Prosegur; Prosegur Alarmas; Securitas Direct; Telefónica; Telefónica España; Vodafone Spain.
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