MásOrange goes live with ad biz, eyes €500m valuation
Spanish telco launches MásOrange Advertising, drawing on anonymised customer data and a new in-house platform to help brands reach audiences. The launch sees the operator press on with its diversification strategy aimed at unlocking new revenue streams…
This article includes:
- Organisations: Abanca; ADT; Beta Fiction; Blis; ByD; Cetelem; Deutsche Telekom; emetriq; Equativ; Legalitas; Loewe; MásOrange; MásOrange Advertising; Mnemo; Orange Alarmas; Orange Group; Samsung; Telefónica; T-Advertising Solutions; T.Capital; T-Mobile US; TRC; Unir and Adams; Vistar; Vodafone; Zurich Seguros.
- Geographies: Europe; France; Germany; North America; Spain; United States of America (USA).
- People: Alberto Galaso; Meinrad Spenger.
- Themes: Advertising; Adtech; Alarms; Analytics; Anonymised data; Artificial intelligence (AI); Connectivity; Credit risk management; Customer data; Cybersecurity; Data privacy; Diversification; Energy; Enterprise (B2B); Financing; Home security; Insurance; IT; Joint ventures; Marketing; Mobile customers; Payment services; Personalised campaigns; Platforms; Privacy; Security; Strategy.
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