In depth: Eurotelco adtech Utiq sets course for Americas
Ambitious JV plots further regional Transatlantic expansion following recent Austrian debut, according to CEO Marc Bresseel. Read more on plans to crack North America, reach new platforms, forge new partnerships in adtech, telecoms, raise further funds, and beyond…
This article includes:
- Organisations: Adform; Altice; Bouygues Telecom; Deutsche Telekom (DTAG/DT); Duval Union; Equativ; Free Mobile (Iliad); IPG Mediabrands; Microsoft Advertising; Moonbag Capital; OKONO; Orange; SFR; Telefónica; Utiq; Vodafone.
- Geographic: Austria; Belgium; Benelux; Canada; Europe; France; Germany; Italy; Netherlands; North America; Portugal; Spain; Switzerland; United Kingdom (UK); United States of America (USA).
- People: Marc Bresseel.
- Themes: Adtech; Advertising technology; Authentic Consent Service; Connected TVs (CTV); consenthub; Demand-side providers (DSPs); Digital advertising; Digital marketing; Fixed-line connections; Joint venture (JV); Mobile devices; Multi-platform; Privacy regulation; Set-top boxes (STBs); Software-as-a-service; Supply-side providers (SSPs); Third-party cookies; Web3; Wi-Fi.
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