Etisalat goes back to its roots with major rebrand

This article includes:

• Organisations: Abu Dhabi Securities Exchange; Careem; Etisalat; Etisalat PPF Telecom Group; e&; e& international; e& life; Mobily; Moov; Pakistan Telecommunication Company Limited; PPF Telecom; PTCL; TAWAL; Telenor Pakistan; Uber; Ufone; Vodafone Group.
• Geographies: Africa; Afghanistan; Asia-Pacific; Bulgaria; Europe; Hungary; Middle East; Morocco; Pakistan; Saudi Arabia; Serbia; Slovakia; United Arab Emirates (UAE).
• People: Ahmed Al Shamsi; Ali Al Mansoori; Balesh Sharma; Borja Lopez; Haitham Abdulrazzak; Hazem Ghoneim; Hazem Metwally; Hatem Dowidar; Ilya Kiykov; Karim Bennis; Khaled Al Tenaiji; Khalid Murshed; Khalifa Al Shamsi; Masood M. Sharif Mahmood; Mohamed Dukandar; Mohammad Nadeem Khan; Nezar Banabeela.
• Themes: Artificial intelligence (AI); board of directors; business strategy; Chief AI and Business Solutions Officer; Chief Corporate Affairs Officer; Chief Legal and Compliance Officer; Chief Operations Officer; Chief People and Culture Officer; Chief Risk and Assurance Officer; Chief of Staff; Chief Strategy Officer; cloud services; corporate development; enterprise value; fintech; global technology and investment conglomerate; international telecoms investments; rebranding; ride-hailing applications; wireless infrastructure; telecommunications services; telecoms-to-techco transition; tower companies; technology investments; subscriber base; strategic reversal.