• Telekom Deutschland (TDE) boosted its TV content line‑up with further basketball and football coverage rights agreements.


TDE boosts TV content line‑up with basketball and football coverage rights agreements

Source: tommy boudreau / Unsplash

The NatCo agreed a five‑year sub‑licensing contract for exclusive rights to broadcast the EasyCredit Basketball Bundesliga, Germany’s first division basketball league, with TV channel Sport1 — a long-time partner on the service (Deutsche Telekomwatch, #55 and #73). Coverage will be both live and on‑demand, and delivered through the operator’s MagentaTV IPTV platform, online, and to mobiles via the recently rebranded MagentaSport app.

Elsewhere, TDE was secured the live broadcasting rights for all 51 matches of the 2024 UEFA European Championship in Germany.