DT, Orange, VM O2, Vodafone join new European advertising venture

Anne Morris2026-07-07T13:48:00

Source: European Media Marketplace

The European Media Marketplace is established with the ambitious aim of providing a counterweight to dominant US tech giants in the digital advertising space.

This article includes:

Themes: Advertising technology (AdTech); Data sovereignty; Digital advertising; First-party data; Media marketplace; Retail media; Telecommunications diversification; Telecommunications strategy.
Events: European Media Marketplace launch.
People: Arnaud Creput; Marc Bresseel; Nikos Vlachopoulos; Stephan Jäckel; Stéphane Bourse; Will Harmer.
Geographic: Europe; France; Germany; Italy; Spain; United Kingdom (UK).
Organisations: Adevinta; Aduna; Deutsche Telekom; Equativ; Experian; Meta; Orange; Utiq; Virgin Media O2; Vodafone.

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