All BT Sport articles
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PeopleLatest BT people moves: new Director of Healthcare to lead NHS drive
Sultan Mahmud brought in to lead on NHS partnership and estate digitalisation, drawing on experience as innovation guru in NHS Trusts. Strategy Transformation team appointments at Consumer. Ex‑Vodafone exec appointed Group Treasury Director.
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Strategy & Change
BT in talks to sell BT Sport stake
Early discussions with potential investors underway, as BT seeks strategic partners to “ strengthen our sports business ”. Volatile sports rights costs, and minimal benefits to ownership within emerging Consumer business model likely prompting talks. BT Sport rumours reignite Openreach sale speculation, underlining the Group’s need to ...
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Content & TV
Ex-BT chief Patterson tipped for Super League top‑spot
Former BT CEO Patterson said to be among those considered for controversial European Super League stewardship. Former employer BT stands against the breakaway league proposals.
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Consumer (B2C)
Elsewhere in BT Consumer: Extreme E rights nabbed
BT Sport takes racing rights and targets Ashes renewal.
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Consumer (B2C)
BT reshuffles customer comms partner pack
Strategic marketing consultancy Go Inspire displaces Williams Lea for below‑the‑line marketing contract. CCgroup and The Academy added to BT Consumer agency portfolio in brand awareness push.
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Consumer (B2C)
BT Sport signs billboard deal
BT Sport launched a campaign with Ocean Outdoors to broadcast Champions League highlight reels on its digital billboards.
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Consumer (B2C)
Elsewhere in BT Consumer: premium broadband competition grows
Vodafone UK takes swing at Consumer’s premium broadband service; net neutrality debate resurfaces.
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Consumer (B2C)
Elsewhere in BT Consumer: spectrum auction looms
UK spectrum auction inches closer, although Ofcom still cautious; Digital Voice expansion; rights picked up in MotoGP and cricket.
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Content & TV
BT Sport converts rights deal with Premiership Rugby
Group eventually signs £110m three‑year extension after reported disagreements over valuation. BT continues to invest in regional Welsh club rugby with three‑year sponsorship extension.
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Consumer (B2C)
Elsewhere in BT Consumer: EE waives roaming
EE waives EU roaming charges, broadband guarantees personalised, lockdown learning backed.
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People
BT’s sports rights boss Haworth subbed off
Andy Haworth, BT Sport Rights Commercial Managing Director, is set to take a position away from BT. Departure follows renewal of key rugby rights, but with critical Premier League negotiations on the horizon.
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Consumer (B2C)
Elsewhere in BT Consumer: Premiership Rugby not guaranteed
Rugby talks go to wire; BT Sport welcomes fans back, EE clearing not‑spots.
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Products & Services
BT Sport App enters a new reality
BT Sport App upgrade showcases 5G capabilities. 5G Edge‑XR project starting to bear fruit. Support crew of specialist partners, including outreach startups.
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Financial & Performance
Margins slip as BT Consumer pursues quality
Another tough COVID‑19 ‑impacted quarter but management playing the long game, with a focus on premium services. Network investment continuing as division seeks an uplift from next‑generation platforms. BT reputation improving, but weaknesses remain outside core products, necessitating dual‑brand approach. Commercial partnerships remain a key strategic ...
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Content & TV
BT in cross‑fire over pay‑per‑view matches
Broadcasters switch to pay‑per‑view model for Premiership football. Flak taken for pricing, but pegged as an interim measure to survive COVID .
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Consumer (B2C)
Elsewhere in BT Consumer: BT TV loses Disney, BT Sport battles lockdown
BT Sport offers helping hand to closed Scottish pubs; Disney’s strategy shift makes impact for BT TV customers; Allera says Apple’s entrance to the 5G device market has huge potential.
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Consumer (B2C)
Elsewhere in BT Consumer: Carphone exited, finally
Carphone dumped, BT Mobile abandons premium services, BT Sport adds OTT interoperability
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Consumer (B2C)
BT ends inflation‑only price hikes to fund fibre
CPI + 3.9% set as new price rise formula across BT’s consumer products. Covering increased infrastructure investment is the party line, but move is an awkward reversal of recent commitment to inflation‑only increases. Liberty Global’s CEO Fries describes the switch as a “ whoops ” moment for ...
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Innovation (R&D)
BT Sport gets immersive with 5G trials
UK research project seeks “ mixed reality ” broadcast experiences. International project demos 5G in remote production at IBC event.
