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VodafoneZiggo, KPN vie for F1 pole position
By Ken Wieland2022-01-27T14:53:00
Source: Unsplash / Abed Ismail
Vodafone JV wheels out four-month discount for Viaplay, a streaming platform with F1 broadcasting rights. Rival KPN lifts flag on free twelve-month deal to entice new customers. F1 and ‘Max Verstappen factor’ seen as big lure for Dutch pay-TV subscribers.
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“The detail is very good. Better than we get internally.” – GM, Vodafone OpCo