• BT Sport renewed its agreement to broadcast coverage of Major League Baseball (MLB) in the UK until 2021.

BT Group’s MLB coverage contract renewed

BT Group’s MLB coverage contract renewed

Source: Jose Morales / Unsplash

BT said the deal had been signed in advance of the London Series Games that took place at the end of June 2019, and includes rights to up to twelve live regular season games per week, the All-Star Game and World Series games, and post-season games.

The ‘multi-year’ extension was said to form part of BT Sport’s ‘long-term relationship’ with US-based pay-TV sports provider ESPN, following BT’s February 2013 acquisition of ESPN’s local presence in the UK and Ireland (BTwatch, #241-#242). The deal follows a recent tie-up to produce a show aimed at British baseball fans (BTwatch, #304).

Shortly before BT Sport’s confirmation of MLB rights renewal, terrestrial rival BBC revealed a two-year contract to stream coverage of MLB content via its BBCiPlayer app and BBC Sport website.