- Telefónica people movements across European and Hispanoamérican OBs.
| Company | Executive | Activity | Details |
|---|---|---|---|
|
Europe Germany |
Bernd Fleissner |
New role |
Bernd Fleissner was appointed Head of Performance & Data Driven Marketing at Telefónica Germany (O2 Germany). He has been at the OB since 2008 in a number of marketing roles. |
|
UK |
Allie Lawson |
Appointment |
Telefónica UK (O2 UK) brought in Allie Lawson, formerly of rival BT, as its new Head of Brand & Marketing, Small- and Medium-Size Business. She joins from insurance provider Direct Line, which she joined after three years in BT Global’s Marketing team. |
|
Rob Keates |
Departure |
O2 UK named Tete Soto its new Director of Transformation, a change of focus for the former Director of Customer Marketing. She replaces Rob Keates, who left to take up two new roles: Director of Transformation at auto repair group Halfords, and Managing Director at bicycle seller Tredz Bikes. |
|
|
Tete Soto |
New role |
||
|
Tesco Mobile |
Gemma Marshall |
Appointment |
O2 UK’s mobile virtual network operator joint venture Tesco Mobile named Gemma Marshall its new Head of Strategy. Marshall joins from the joint venture’s other partner retailer Tesco, where she was Head of Clubcard Propositions & Partnerships. |
|
Rachel Swift |
Departure |
Rachel Swift left O2 UK to join Tesco Mobile as Chief Marketing Officer (CMO). At O2 UK, she had been Director of Brand & Creative, having joined from department store chain John Lewis in 2017. It is not yet clear whether incumbent CMO Gareth Hussey is leaving the company or taking on a new role. |
|
|
Hispanoamérica Telefónica Colombia |
Nestor Barrios |
New role |
Telefónica Colombia named Nestor Barrios Director of Network Quality & Regulatory Affairs. He had been Manager of Network Experience at the OB. |
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