O2 UK piloting ‘Shop in-Shops’ at NEXT outlets

O2 UK piloting ‘Shop‑in-Shops’ at NEXT outlets

Source: Artificial Photography / Unsplash

Telefónica UK (O2 UK) is piloting a new “experimental store format” in partnership with British fashion and homewares chain NEXT plc in four of the latter’s stores.

This is TelcoTitans Professional Subscription content. Subscribe now.

Already a subscriber? Sign in here, or contact us to check if your company has access.

TelcoTitans multi-device access

Become a TelcoTitans Professional Subscriber

Read this article and get full access to all TelcoTitans premium telco and digital infra content by subscribing today.

TelcoTitans Professional subscriptions include:

  • Full access to all TelcoTitans online news, insight and analysis, including Professional-only and deep-dive content on leading tier-1 telcos
  • Professional-only premium weekly CSP briefings and newsletters
  • Industry-leading insight and analysis that you simply cannot get anywhere else

“Super intelligence, consistently high quality, compact and easy to digest” – Deloitte.