- O2 UK highlighted 5G’s potential to boost the UK’s live entertainment industry. Research conducted by O2 UK and consultancy Omdia reckoned the sector’s revenue could rise by as much as £2.3bn between 2020 and 2030.
Telefónica UK (O2 UK) highlighted 5G’s potential to boost the UK’s live entertainment industry. Research conducted by O2 UK and consultancy Ovum (now known as Omdia) reckoned the sector’s revenue could rise by as much as £2.3bn (€2.5bn) between 2020 and 2030, aided by the technology. The 5th Generation Entertainment report spoke effusively about how 5G-enabled innovations can “transform” in-venue experiences. O2 UK anticipated a “revolutionised pre‑event experience” thanks to smart-ticketing and augmented reality-assisted merchandise shopping. Personalised experiences through selection of camera angles were touted as another boon. O2 UK is evidently keen on exploring 5G possibilities in entertainment. The operator was behind the creation of the “first ever 5G powered live TV advert” for 2019’s Rugby World Cup match between England and Argentina (Telefónicawatch, #138). The report, which was published before mass events were disallowed in response to the coronavirus outbreak, might bring some consolation to a sector currently in lockdown.